This Privacy Policy explains how Datastory Tech AB ("we," "our," or "us") collects, uses, and protects your personal information when you use our data storytelling platform and services.
Last updated: September 1, 2025
Table of Contents
Datastory is committed to protecting your privacy and being transparent about how we handle your personal information. This Privacy Policy applies to our data storytelling platform, websites, and all related services (collectively, "Services").
Key points:
Account Information: When you create an account, we collect your name, email address, password, and any optional profile information you choose to provide.
Content and Data: We store and process the datasets, visualizations, stories, and other content you create or upload to our platform. You retain full ownership of this content.
Communications: When you contact our support team or participate in surveys, we collect the information you provide in those communications.
Payment Information: For paid services, our payment processors collect payment card information, billing addresses, and transaction details. We do not store complete payment card information on our servers.
Usage Data: We automatically collect information about how you use our Services, including pages visited, features used, time spent, and interaction patterns.
Device Information: We collect information about the devices you use to access our Services, including IP address, browser type, operating system, and device identifiers.
Log Data: Our servers automatically record information when you use our Services, including request types, timestamps, and error logs.
We use your personal information for the following purposes:
Our processing of personal information is based on the following legal grounds:
We do not sell, rent, or trade your personal information. We only share your information in the following limited circumstances:
We may share your information when you explicitly consent, such as when you choose to publish your data stories publicly or integrate with third-party services.
We work with trusted third-party service providers who help us operate and improve our Services. These providers are contractually bound to protect your information and may only use it for the specific services they provide to us. See our List of Subprocessors for details.
We may disclose your information when required by law, such as in response to valid legal process, to protect our rights, or to ensure the safety of our users.
In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control.
We implement comprehensive security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction:
For detailed information about our security practices, please see our Security page.
Depending on your location, you may have the following rights regarding your personal information:
To exercise these rights, please contact us at hello@datastory.tech. We will respond to your request within 30 days.
For EU residents, please see our GDPR Compliance page for detailed information about your rights under European data protection law.
We retain your personal information only as long as necessary to:
When you delete your account, we will delete your personal information within 30 days, except for information we are required to retain by law or for legitimate business purposes such as fraud prevention.
Your information may be processed in countries other than your own, including within the European Union, the United States, and other regions where our service providers operate.
When we transfer personal information internationally, we ensure appropriate safeguards are in place, including Standard Contractual Clauses (SCCs) approved by the European Commission and other mechanisms recognized under applicable data protection laws.
We use cookies and similar technologies to:
You can control cookies through your browser settings. Note that disabling certain cookies may affect the functionality of our Services. For more details, please see our cookie policy.
Our Services are not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If you believe we have collected information from a child under 16, please contact us immediately and we will delete such information.
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by posting the updated policy on our website and updating the "Last updated" date. For significant changes, we may also send you an email notification. Your continued use of our Services after changes become effective constitutes acceptance of the updated policy.
If you have questions about this Privacy Policy or our privacy practices, please contact us:
Datastory Tech AB
C/O Embassy House
Östgötagatan 12
116 25 Stockholm, Sweden
Email: hello@datastory.tech
Data Protection Contact: Daniel Lapidus
This Privacy Policy is effective as of the date listed above and replaces any prior privacy policies. If you have any questions about this policy or how we handle your personal information, please don't hesitate to contact us.